Services
Go-to-market Strategy
Our approach is designed to help companies identify scalable and profitable sources of revenue generation by developing, testing and validate various market hypotheses.
Find or refine target market niche(s)
Strategic market research & analysis
Market sizing and segmentation
Customer survey & KSF
Product launch
Market fit assessment
Go-to-market strategy and execution
Ideal Customer Profile definition
Market Analysis
Competitive benchmarking and analysis
Strategic positioning
Unique value proposition design
Buying personas identification
Messaging sequences per channel
Partner Search
Provides curated lists of partners/distributors that have expressed an interest in the client’s goods/services
The service includes identification and outreach to potential matching firms, sending clients’ information to identified matching firms, preparing profiles of interested firms, and providing reports with contact information for interested firms
Market Segmentation based on the strategic analysis
Partners outreach
Data collection & database building
Managing the approach
Business Development
We develop an integrated campaign solution: tech savvy, disruptive & hybrid. We create a sales funnel that helps streamline your operations, raise the volume and quality of the leads.
Top of the sales funnel: generate quality leads using the right channel at the right time
Multi-channel lead generation
Automated outreach sequences for each sales channel
Email campaigns
LinkedIn outreach
Sales pipeline reporting
Track results / monitor, assess and adjust (AB testing, KPIs, key words, subject line)
Middle of the sales funnel: lead qualification
Lead qualification
Lead scoring system that delivers quality leads & moves users through the buying cycle
Reporting optimization (weekly email reports)
Bottom of the sales funnel: working with qualified buyers
Engage at CXO level that results in an understanding of business priorities that leads to a meaningful next step
Close deals
Sales team training
Monthly performance review
Recruitment Services
Our methodology is specifically designed to find the right talent while developing a new market
Context & role validation
Targeted search
Three rounds of interviewing
Quality & reference checks
Managing the offer