Services

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Go-to-market Strategy

Our approach is designed to help companies identify scalable and profitable sources of revenue generation by developing, testing and validate various market hypotheses.

  • Find or refine target market niche(s)

    • Strategic market research & analysis

    • Market sizing and segmentation

    • Customer survey & KSF

  • Product launch

  • Market fit assessment

  • Go-to-market strategy and execution

  • Ideal Customer Profile definition 

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Market Analysis

  • Competitive benchmarking and analysis

  • Strategic positioning

  • Unique value proposition design

  • Buying personas identification

  • Messaging sequences per channel

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Partner Search

Provides curated lists of partners/distributors that have expressed an interest in the client’s goods/services

The service includes identification and outreach to potential matching firms, sending clients’ information to identified matching firms, preparing profiles of interested firms, and providing reports with contact information for interested firms

  • Market Segmentation based on the strategic analysis

  • Partners outreach

  • Data collection & database building

  • Managing the approach

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Business Development

We develop an integrated campaign solution: tech savvy, disruptive & hybrid. We create a sales funnel that helps streamline your operations, raise the volume and quality of the leads.

  • Top of the sales funnel: generate quality leads using the right channel at the right time

    • Multi-channel lead generation 

    • Automated outreach sequences for each sales channel 

    • Email campaigns

    • LinkedIn outreach

    • Sales pipeline reporting

    • Track results / monitor, assess and adjust (AB testing, KPIs, key words, subject line)

  • Middle of the sales funnel: lead qualification

    • Lead qualification

    • Lead scoring system that delivers quality leads & moves users through the buying cycle

    • Reporting optimization (weekly email reports)

  • Bottom of the sales funnel: working with qualified buyers

    • Engage at CXO level that results in an understanding of business priorities that leads to a meaningful next step

    • Close deals

    • Sales team training

    • Monthly performance review

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Recruitment Services

Our methodology is specifically designed to find the right talent while developing a new market

  • Context & role validation

  • Targeted search

  • Three rounds of interviewing

  • Quality & reference checks

  • Managing the offer